- Understand current and future trend in major markets and ensure brand is appropriately positioned.
- Drive product strategy under the leadership of the Regional Marketing team and Country Manager.
- Set priorities in product schedule and work with Asia Pacific regional product marketing team to ensure that products can be launched in a timely manner.
- Participate in Pricing strategy for Malaysia and Singapore
- Ensure product launch excellence
- Develop and Manage the marketing communications activities to achieve the maximum performance at the highest efficiency.
- Manage and control the allocated budget to ensure most efficient use of resources.
- Control to ensure consistency of brand image.
- Develop and provide support to set up showrooms for distributors and dealers
- Liase with Asia Pacific Regional team to work with enabler to drive E-commerce channel.